Businesses describe "a website" in many different ways — from a simple refresh to a full platform. The work behind each level is completely different.
We build websites at every level, so here is an honest breakdown of what you actually get.
Website Refresh
Upgrade your existing site — faster load times, mobile optimization, SEO audit, and a fresh look that converts. Up to 5 pages, template-based design. Delivery: 1 to 2 weeks.
This is what we recommend for businesses with an outdated or slow site that needs a quick upgrade. Google’s 2016 mobile speed study found that 53% of mobile users abandon sites that take longer than 3 seconds to load — a widely cited benchmark that underscores why getting page speed under two seconds can make a real difference in whether visitors stay or leave.
Professional Site
A custom-designed website built to convert visitors into customers. CMS, booking, lead capture, conversion-optimized design, and analytics. Delivery: 2 to 4 weeks for typical projects.
Larger projects with more pages, AI chatbot, booking integration, and custom interactions are common for growing businesses that need a full platform. Consider a wellness clinic in Vernon or a service business in Kelowna — at this level, they could get a site that books appointments, answers customer questions with AI, and meets professional standards for conversion and usability.
The Real Question
The question is not only "what level of website do I need?" but also "what is the value of a website that converts better?" Industry benchmarks from WordStream show average landing page conversion rates sit around 2 to 5 percent, but well-optimized pages can reach 10 percent or higher. A better website can bring in more customers, reduce bounce rates, and improve lead quality. Actual results depend on your market, traffic, and offer.
AI Add-Ons for Existing Websites
You do not need a new website to get AI features. We add chatbots, voice agents, smart contact forms, and automated email follow-ups to existing websites on any platform.
Want to see what a new site or upgrade would look like for your business? Call us at (778) 401-6551 and we will give you a straight answer.